- Looking at making luxury cars more 'familiar'  - Combining elements from standard transport - Tube patterns, bus etc  - Maybe focus on specific elements of car interior  - Carpet  - Seats  - Cup holders?  - Seat belt  - Could also look at exterior   -Look for colour inspiration in other places - change typical neutral tones of car interiors    - Consider sustainability/conscious fabrics - no leather, found materials etc.                    new/old        - Look at different types of seating that could inform car seats?               - Above taken from Manchester Art Gallery, different styles of chairs  - Possible colour inspiration