- Looking at making luxury cars more 'familiar' - Combining elements from standard transport - Tube patterns, bus etc - Maybe focus on specific elements of car interior - Carpet - Seats - Cup holders? - Seat belt - Could also look at exterior -Look for colour inspiration in other places - change typical neutral tones of car interiors - Consider sustainability/conscious fabrics - no leather, found materials etc. new/old - Look at different types of seating that could inform car seats? - Above taken from Manchester Art Gallery, different styles of chairs - Possible colour inspiration